What is Direct Mail?

The term “direct mail” refers to advertising that is delivered directly to the consumer in the form of either letters and printed advertisements or emails and online messages via social media and the like. Direct mailers can include a number of different types of advertisements, and the reasons that a business may use this type of advertising are numerous and widespread.

How is the Audience of Direct Mail Chosen?

The audience for direct mail is typically composed of specific demographics in order to ensure that the target consumer is one that is most likely to use and/or benefit from the product or service. Once a business has identified a target audience, the advertisement can then be modified and tweaked in order to more greatly appeal to that particular demographic.

What are the Primary Uses of Direct Mail?

As previously mentioned, direct mail can have a number of different business uses. Using this form of advertising, all types of businesses can use their creativity to generate an effective and imaginative campaign. For example, many retail stores and restaurants will use direct mail as a way to provide customers with information regarding new products or to offer coupons and discounts. Charities, on the other hand, often use direct mail as a means of asking for donations. The options and uses are virtually endless.

Not only can businesses use direct mail to advertise to customers, they can also use this strategy to reach other businesses as well. This type of mailing is a highly useful and profitable type of direct mailing and it can often succeed in helping a business to find new retailers and extend their reach.

Benefits of Direct Mail

For one thing, direct mail allows for the business’ message to be placed directly in the hands of the consumer. While commercials and other techniques can be more easily ignored, mail being delivered directly to the individual in their mailbox is almost impossible to completely dismiss. Along with this, direct mail serves as a very inexpensive form of advertisement, certainly significantly less expensive than radio and television commercials. It can be created in bulk and distributed in bulk, meaning that businesses can take advantage of special postage rates.

Challenges to Keep in Mind

It’s important to always keep your audience in mind. While direct mail has a number of advantages, there are many who perceive advertisements of this nature to be “junk mail” and who therefore toss mailers such as these into the trash without thinking. For this reason, it’s essential to make your messages look appealing and to demonstrate your concern and interest in the consumer by providing incentives that will truly benefit your audience and encourage customers to give your business a chance.

Web Design vs Print Design

Everywhere we look today there is eye-catching designs, from magazines to the internet . This is a high-tech world that requires intelligent ways to get and keep our attention. In the world of marketing, graphics are used to get the message of the brand across. Two very important aspects of design is web and print. Let’s take a look at the key components and differences of the two, in order to understand the unique dynamics of both.

What is Web Design?

Web design is a process of designing and compiling electronic files in order to determine the layout, text, font, color, and images; with the intention of presenting it on a webpage. Web design consists of utilizing design techniques and information in order to quickly grab the attention of the reader, to make them want to know more. Therefore, navigating through the website to get more information. Web design requires top-notch layout and appealing colors to capture an audience visually. The clean structure web design is more inviting when does not bombard the visitor with too many words, unattractive colors and the wrong font. This is why it’s important to know that in web design you can build your own from scratch. The use of css and html coding for the visual aspect, and the highly technical abstract elements which include: usability, ergonomics, layout traditions, user habits, navigation logic and other things that simplify the using of websites and help to find information faster; is what makes web design spectacular. The classical design term includes what we see that draws us in. However, the fundamental principles combined with the visual elements makes a superb experience for the website visitors.

What is Print Design?

Print design is conveying a specific message to a target audience through visual communication that is ultimately made for printing. Print designs include: newspapers, magazines, flyers, brochures, posters, banners, etc. When printing theses designs, one has to be careful of many things like making sure that it is not too wordy, the font and text is compatible and the right size, the colors pop, and the graphics are eye-catching. In print, you have to be cautious of using the right paper, printer and ink to make sure that there’s no bleeding of the ink or blurry content. These are the things that are very important in print design because they are tangible products that the reader has constant access to. Even Design One Printing in Las Vegas recommends keeping your printing separate from your other design strategies.

One thing to know about design is that, what may look outstanding in web design may look horrible in print design, and vice versa. Size and pixelation that may be unseen on the web will show up completely different, and even blurry when printed. Now, it is clear that web design includes visual and technical abstract elements of design to convey a particular message and information to the viewer- which is constantly being changed. Print design includes a more refined and instant visual, that is tangible and information specific to capture the reader and target audience.

How to design for print brochures

Ideas For Creating An Effective Brochure

Printed brochures are the key to the success of any business. They communicate to prospects and customers the who, what, when, where, and why, of your business. A printed brochure acts as a salesman, conveying why that individual, reading your brochure, must buy from you. A printed brochure is a selling piece. You have only so many square inches to capture their attention, stimulate their interest in the product or service you offer, create a desire, and put forth a call to action.

The Front Cover

As you take pride in your appearance to attract a member of the opposite sex, so should the appearance of the front panel of your brochure. It must capture the of a prospect, even if they initially are not looking for your product or service. The front panel must stir up curiosity, excitement, which is upbeat, and contemporary, something different and unique to that of your competitors.

The Inside

While the front panel creates the initial image, it is the inside brochure panels, which acts as the attention getter, presenting information that keeps them reading further about you. It is an opportunity to hold their attention with captivating text, with words that spark emotion. Much like a dairy farm, the farmer leads the cow from the pasture, the inside brochure panels starts to milk them. Text should be brief here, to accommodate short attention spans of readers, but incorporate appealing visuals or photographs.

The Content

The brochure’s content is to drive the point home to the reader. It must be informative, and direct to the point, without any fluff or clutter. You have only so much time to convince the reader to buy. Here, it is imperative to structure the content, in an effect manner, leading up to specific response from the reader. Information that is not relevant to the actual product only hinders the reader from buying.

The Back Cover

You got the reader to pick up the brochure, reader the contents, the pitch about your product, and now want them to buy. The back cover is often referred to as “the wallet”, as it part of the brochure that you hammer home the need for them to buy now! You’ve showed the product, offered the value, stressed the need, now close the sale! This portion of the brochure is your last chance to hold their attention. Consider offering the reader an immediate discount with a code or providing reward points for a purchase. More Brochure Template Info.

The Information

The content of the brochure must be direct and to the point. Often brochures are designed with everything essential for the prospector buyer, but with insufficient space for the all important contact information. Often contact information is reduced to small size fonts on the back panel and just lists a phone number. It is critical that all contact be provided for the reader to connect with you directly, such as telephone, email, website or social media. Offer a benefit for them to contact you this very moment. Try this free brochure maker online.